Monday, 30 January 2012


The proposal to the client was the days task in college, we had to create a proposal persuading the client to invest in our production. I contributed by talking about the storyline of our animation and what it means, the management of the production, deadline, budget and ensuring the procedures are completed to a high standard. I came across some problems e.g. writing about quality procedures, I overcame this problem by talking about our pre-production and how it will make our advertisement achieve its greatest potential. The proposal the group made consisted of; the story outline, budget, deadline, research, production schedule etc.

We then had to create a presentation/pitch to the client with the information from the proposal, explaining why they should invest in our production. This was important to practice creating presentations and pitching to clients, due to the fact one of us one day could have a career where it is necessary to do this. Each person of the group created three or four slides on their topics they covered in the proposal.


Wednesday, 25 January 2012


A few days ago I learnt how to operate Adobe Flash. For me, the most relevant aspect was learning to reduce my workload, which resulted from pressing F6, copying the frames I made. I have significantly improved my understanding of this software, this means that I am capable of creating a short animation on this software.

In todays lesson the class attempted to create a claymation. We made some practice models and experimented animating the model to walk, blink, smile and cry. It was very interesting and helped develop my claymation skills, which I had none of before this session.

Monday, 23 January 2012


Today in college we created a survey to discover information on our "target audience" that we would need to create our animated advertisement at a later date. We demonstrated working to professional standards by creating a 10 question survey filled with questions gathering information on our target audience, ranging from their gender to their opinions on drug use in their town.

We then learnt how to operate Adobe Flash, which I have to say was extremely interesting. It was stressful at times and needed a lot of patients to operate it, but however I enjoyed unleashing my creativity on the software. The class was asked to make a  face, going from a smile to a frown. The outcomes were successful and some were even quite humerous and I am looking forward to creating a 2-D animation on this software promoting our production company.