Danny Hard At Work......

I contributed to the pre production by creating the; story outline, storyboard, script and budget. The group made individual mind maps to get across their ideas and creativity. I found the budget easy to complete, whereas I took more time over the script and story board. This could be because I had to be a lot more creative, thinking about the ideas than I was working out the estimated budget. All these steps were necessary to attempt to create a high quality advertisement, engaging the target audience thus getting our intended message across.

With the information we received from the focus group, we then analyzed and evaluated the results in a final evaluation of the audience. We compared techniques used in professional animations to similar ones used in our own and how we have been creating our animation to near-professional standards.

Once we finished our final edit of the animation, we had to get our video reviewed by our target audience in a focus group. This was important because we got a good understanding of the target audience's psychographics, so we knew what we did good and what we could change. We uploaded the video to youtube and each member gathered 5 members from the target audience, therefore we received a mix of answers from a good selection of people.

After the previous two days of capturing the raw footage needed for our animation, it was time to start the editing process. Danny created a first draft of the animation, while me and Liam helped give creative ideas. The outcome of the first draft was very successful, in my opinion. With the use of music and narration, it really gave it a better effect than we previously thought. With use of Adobe After Effects we aim to give the finished article an even more polished look.