I contributed to the pre production by creating the; story outline, storyboard, script and budget. The group made individual mind maps to get across their ideas and creativity. I found the budget easy to complete, whereas I took more time over the script and story board. This could be because I had to be a lot more creative, thinking about the ideas than I was working out the estimated budget. All these steps were necessary to attempt to create a high quality advertisement, engaging the target audience thus getting our intended message across.