My group and I have tried our best to work to professional standards. I created a production schedule, which was important because it gave us directions on what task to complete each day. The production schedule stated that the mood board and research were the first tasks to complete. For our research we found inspiration from various movies, television shows and music videos. The group has also started to record a meeting each day tracking our progress in a professional standard, taking punctuality and attendance into account.

We watched an episode of Family Guy where the character Brian consumes magic mushrooms, resulting in Brian experiencing disturbing hallucinations. The disturbing images seen in the episode were good examples of how we made our sets and backgrounds, we also used inspiration from "The Nightmare Before Christmas" where they have also used weird and twisted backgrounds. We then watched the music video to Radiohead's "A Wolf At The Door", where a wolf character is seen at various points in the video. The style of wolf used in this video we found very interesting so we decided to replicate it in our own video.

The next task on the production schedule was to produce a script and storyboard. We watched the making of NYTOL advert by Aardman Animations. The advert itself lasts for 30 seconds, which is a similar length to ours so we looked at their production for an idea how to run a sufficient one. They made a detailed storyboard to show the shots used and the length of the video. They also had a one side script explaining the scenes and dialogue which was relevant to refer to when we created our own storyboard and script.